By Alexi.
After watching the cutie little robo-nerd I thought it was intelligent on a number of levels. The messages it tackled were fantastic, yet some things played on my mind. Much pondering was had.
The result of this pondering lead me to boring a few friends about the devilishly sophisticated modern advertising techniques that are included.
Here is the theory: Not only is there some standard advertising in Disney/Pixar creations like 3d animation services, branding, logos and other items of the same, Wall·E has opted for a different sneaky strategy.
Q: How? (Andrew, Age 17 from Hull asks)
A: Well Andrew. Predominantly colours. Yes, colours. You heard me.
At each point of the feature there are numerous colour schemes at different segments used that coincide with some of the biggest product manufactures known to man.
Q: Where are you getting this from? (Ylang Ylang, Age 11 from Vietnam asks)
A: Good question. It is instinct and fact combined.
We see a dystopian world where there is bare existence, apart from little Wall·E plugging away at the litter and recycling problems. Symbolising that this sort of jaunt is useful but cannot stop the bigger problem of a global catastrophe.
Within these lonesome scenes the little robo-box tyke is free wheeling around amidst backdrops not far dissimilar to the same colour scheme as those ever popular golden McDonald arches.
Crisply golden colours scattered in amongst galactic reds. Hmm, I’m not loving it.
The love interest character E.V.E (Extraterrestrial Vegetation Evaluator) emerges donning a perfectly sleek, white plastic Mac body coinciding with the evolution of Wall·E’s boxy old Mac like frame. The Apple Mac ‘boot up’ sound resonates when Wall·E is charged by the sun. He also watches his favourite film Hello, Dolly! (1969) on the screen of an iPod.
Hmm, there is more. The villain of the piece the Autopilot’s voice is Apple’s own text-to-speech.
Q: Why is this ? (Carys, Age 21 from Pontypridd asks)
A: I’m glad you asked Carys. Founder, chairman and CEO of Apple at the time, Steve Jobs was CEO of Pixar until he was acquisitioned by Disney in 2005. Was also a Disney board member, and was actively involved.
We see an array of other colours that sync to everyday products throughout. When there is a galaxy quest with the remaining space humans there is a sheer magnitude of the royal blue colours of, say a world wide Cola company.
All in all the film encapsulates the many ideals (through fine details) is a great family watch that includes popular culture and important issues. If you watch Wall·E again consider the theory. Good old colour schemes.
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