The year is 1988. Margaret Thatcher is still in power. Punk is a distant memory. Clubs are either full of beer boys, soul boys or posers. Club culture as we know it, has yet to be invented and Britain’s youth are bored.

And then, by luck as much as design, a fortuitous trip to Ibiza, a batch of Euro-pop records, a brand new musical sound and a new drug that had hitherto been known only to a select few all fused together to create Acid House.

Acid House. The craze that had tens of thousands of teenagers around the country feeling ecstatic and left the authorities and powers that be bewildered and frightened had arrived.

The story of the last genuine youth culture movement seen in this country, one that spawned a generation of ravers and is still reverberating around the world, is told in They Call It Acid, the true story of acid house and the birth of rave culture, told by the people who were there.

In a unique crowd-funding project that launches today on Indiegogo and runs for 60 days, 8000 units of the film will be pre-sold on DVD for £15 with the opportunity to invest more for exclusive offers.

https://www.indiegogo.com/projects/they-call-it-acid-european-dvd#/story

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