New research out today by Cineworld, the UK’s leading cinema chain, reveals Brits have a strong affection for the more mature actress, with Meryl Streep, who will be appearing in Disney’s first adaption of a Broadway musical, Into The Woods, in January 2015, coming top in a poll of actresses we never want to miss on the silver screen (19%). Furthermore, British men have selected the Devil Wears Prada star as their favourite actress (14%), ahead of stunner Scarlett Johansson and brunette-bombshell Angelina Jolie, who both only received 10% of the vote. Unsurprisingly, the younger audiences voted for Hollywood starlet Jennifer Lawrence as their favourite actress (15%).
The research, which was commissioned by Cineworld to celebrate its new brand campaign – The Unmissables* found it’s the emotive films which resonate most strongly with Brits. When asked which was the most unmissable film of all time, a quarter of adults voted for The Shawshank Redemption (26%), followed closely by Schlindler’s List (20%), proving that the cinema is the perfect place to get fully emotive film experience. But it’s the comedy moments we remember most fondly with nearly a third of Brits (27%) choosing The Full Monty dole queue dance as the best film scene of all time. Comedy has also been chosen as the film genre the nation most looks forward to seeing at the cinema (27%), demonstrating how Brits love nothing more than a laugh at the big screen.
Looking into next year it’s Sci-fi the nation is most looking forward to as Star Wars: Episode VII(18%) is voted as the film Brits are most excited about in 2015. This was closely followed by the racy book-to-film adaptation, Fifty Shades of Grey, which was selected by a fifth of Brits (16%). Shockingly, it’s the older generation who are most looking forward to some whips and chains action courtesy of Christian Grey, with a quarter of over 45 year olds (25%) admitting it’s the one film they definitely won’t be missing out on in 2015.
British Film Critic, James King, who is supporting Cineworld’s ‘The Umissables’ campaign, said of the findings: “With such a fantastic line-up of film for the year ahead, together with Cineworld, we want to remind people that there really is no better way than to watch a film at the cinema. Whether you’re into sci-fi, the Hunger Games, Christian Grey or even Meryl Streep, the next year has something to suit every taste. And with fantastic offers from Cineworld, there is really no excuse to ever miss a movie at the cinema again!”
The findings also looked back at the most popular films of 2014 so far – with one in five Brits (22%), choosing the harrowing awards-season hit, 12 Years a Slave, as the most unmissable film of 2014. Black comedy The Wolf of Wall Street (14%) and sci-fi hit Guardians of the Galaxy (11%) make up the remaining top three, the latter of which was a particular hit with 18-24 year olds with 1 in 5 choosing it as their favourite film of 2014 (20%).
Andreas Vass, Head of Film at Cineworld, concludes: “There really is no better way than to watch a film on the big screen and with such an unmissable array of films coming up, we wanted to remind cinema-goers just that. With fantastic offers in place including mycineworld, which allows customers to save 10% on ticket prices and the Cineworld Unlimited Card**, which provides access to an unlimited number of films from just £16.40 a month, there’s never been a better excuse to never miss out a movie again!”
To book tickets for upcoming films and to find out more about Cineworld’s year of unmissable films please visit www.cineworld.com/winter-unmissables
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