Contiki (contiki.com) knows that their travellers are the world’s best storytellers, and now the leading travel brand for 18-35’s has enlisted the talent of famed British actress Natalie Dormer to turn one incredible story into a film epic.
Contiki, who has been showing young travellers the time of their lives in over 50 destinations since 1962, recently launched the #ContikiLegends project (contiki.com/legends), gathering real traveller stories dating back to the brand’s launch 52 years ago. Incredible tales of adventure, hilarity, friendship and love rushed in, several of which were given a creative treatment by artists around the world, plus one standout story that was gifted the Hollywood treatment by Natalie Dormer.
Known for her integral roles in HBO’s Game of Thrones*, The Tudors and the upcoming Hunger Games: Mockingjay film, Natalie Dormer is quickly becoming a household name amongst Contiki’s 18-35 demographic. As the face of the #ContikiLegends campaign, Natalie got behind the camera once again to retell an incredible story of a young blind woman who leads her fellow travellers through the cobblestoned streets of Rome, finding their way back to the hotel simply by using her other senses. The story represents what Contiki is all about – connecting young people through shared adventures, challenging the ordinary and stepping outside of one’s comfort zone to make every moment count.
“I really wanted to do this Contiki project as there’s a little bit of nostalgia there,” said Natalie Dormer. “I was last here in Rome when I was 18 doing the gap-year backpack thing and I really wish I had known about Contiki at the time, because I would have been straight on one of their holidays!”
In addition to retelling one of Contiki’s greatest legends on film, Natalie surprised a group of young travellers in Rome currently on Contiki’s London to Athens trip. The TV and film star posed for photos with the group and chatted openly to them about all of the incredible legends they had made on the trip thus far.
“Natalie is a great fit for #ContikiLegends – her youthful demeanor and passion for life perfectly reflect the Contiki brand and we’re thrilled to have her retell this authentic story, inspiring others to travel when they’re young,” said Toni Ambler, Head of Brand Communications for Contiki. “The looks on the travellers faces when Natalie walked into the room was incredible – this is definitely one Contiki legend they’ll be telling over and over for years to come.”
To see Natalie’s video and get the full story, fans can head to contiki.com/legends, plus check out the other authentic traveller tales that have been shared as part of the campaign.
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