Drug-addled nurse Eric LaBudde lands a job in a ramshackle convalescent home. He develops a mutually enabling relationship with a resident, the Be-Bop era Jazz man Tharin Sanders. As Eric charms his way into the homeʼs drug cabinet, he lets a little light into the retireesʼ grim lives. Then, just as his drugs run out and the management starts closing in, the jazzman makes him a sweet deal, but with heavy consequences. This dark comedy from director Jeff Orgill features Conrad Roberts from “The Mosquito Coast” and Mews Small of “One Flew Over The Cuckooʼs Nest.”
After a successful international festival run (winning 6 awards along the way), the filmmakers found that the distribution model had shifted away from pickups at festivals and towards hybrid, DIY and other new paths. They are now paving the way for a new type of distribution, partnering with Prescreen.com to be one of the first 30 films to appear on their innovative new social-fueled distribution platform. Building upon past success, core audience anticipation, and viral promotion, they have created excitement around the launch of the filmʼs global online release.
Prescreen.com is an online movie site — a curated subscription service. Among the principles at Prescreen.com are founding members of Groupon and Zoosk. The site features one movie per day and sends a daily email to their subscribers. The first people to watch it watch it at half price, and the first 5% get a credit to watch another film for free. Signing up at Prescreen.com is free.
Featured as an exciting new startup on The Wall Street Journal, Mashable.com, TechCrunch, Movies.com, Filmmaker Magazine, Indiewire and more, Prescreen.com is now being tested by actual filmmakers. These first few films and filmmakers will find out whether this new platform will be a viable component of the rapidly shifting independent film distribution landscape.
According to Lee Wilson, a Co-founder and the Vice President of Business Development at Prescreen, the site offers more than just a platform for incentivized viewer sharing with discounts and rewards. They see the site as a first step in distribution for their films. At the end of the 60 day run, they collate the internet data and marketing info they’ve collected. This demographics info includes the viewer’s city, age, key interests, other websites visited, and other data that can provide insight into the target audience. Prescreen then packages this information and delivers it to the filmmaker, providing free insight into the actual demographics of the film’s audience.
How valuable will this really be for filmmakers? The makers of Junkie Nurse (aka Boppinʼ At The Glue Factory) are about to find out.
© BRWC 2010.
We hope you're enjoying BRWC. You should check us out on our social channels, subscribe to our newsletter, and tell your friends. BRWC is short for battleroyalewithcheese.