The following is a letter to The Academy of Motion Picture Arts and
Sciences, and to Academy president John Bailey:
Mr Bailey,
The Academy seems willing to
self-destruct in its pursuit of improved ratings, but you appear to be so
preoccupied with attracting an audience that doesn’t exist, that you’re
alienating the only one you’re ever likely to have.
The past twelve months have
been frankly concerning for any Oscars fan. There was the ill-advised Best
Popular Film idea that was swiftly canned, the Kevin Hart controversy, then the
apparent decision to air without a host at
all, and now the announcement that not all the awards will be aired during
the live broadcast, with four being given out during the commercial breaks. The
awards being cut are Best Film Editing, Best Cinematography, Best Makeup &
Hairstyling and Best Live-Action Short. It’s also expected that not all the
nominated songs will be performed. This entire fiasco is promoting your
ceremony as something closer to an endurance exercise as opposed to a
celebration of filmmaking.
One would expect that The
Academy was being run by someone who actually likes and appreciates films
and filmmakers. One would assume someone who respects every element of the
craft would be in charge of the most prestigious film event of the year. Alas,
that doesn’t appear to be the case, so I feel it is my duty to inform you of
several vital things before you lose your most loyal and vital audience.
I am aware that there has been
a drop in ratings in recent years, and you clearly feel that shortening the
ceremony is the way to bring them back up again. I’m here to tell you how
misguided that is. It shows a complete misunderstanding of why the ratings fell
in the first place.
The ratings are not low
because the show is too long. The sad truth is that the only reason for the
decreased viewership is that the general public just doesn’t care about the
Oscars anymore. You seem to be aware that films have mass appeal but unaware
that the Academy Awards do not. In this instance, a love of movies and an
interest in the Oscars are not the same thing.
Of course, most people would
consider themselves to be a ‘film fan’ of some sort. Most of us enjoy going to
the movies, grabbing some popcorn and being taken into another world. However,
the most popular films are not necessarily the best films. The elements that go into making a film sell and those that go into making a
film great are different things.
You’ll often hear people say
something along the lines of ‘the Oscars don’t represent what the public goes to
see’ or ‘I’ve never heard of the films they’ve nominated’. Oscars are handed
out on filmmaking merit. A film’s popularity has never been an effective
measure of its quality. The amount of money a film makes means nothing. If you
paid to see ‘Holmes & Watson’,
all that proves is that you bought a ticket. It doesn’t prove that you enjoyed
the film afterwards. The amount of people who go to see a film proves nothing
more than an effective marketing campaign.
Also, the simple truth is that
if the public want the films they saw
to be recognised simply because they
saw it, then there is already a prize for that popularity. It’s called the box
office. The films that the public saw are the ones that make the most money,
are they not? Meanwhile, those smaller films made by artists with a passion for
their craft and a unique voice often go unseen by the public, but that’s not
because they are ‘less deserving’ of recognition. It’s because the mass
audiences simply aren’t aware they exist, or they perhaps have no interest in
something that’s a little different to what they might normally watch.
This is the whole reason why Awards Season exists. It’s why it’s so important. It’s the one time
of year that these films and filmmakers are given the recognition that they
perhaps didn’t receive from the public.
The mass audiences can have
their multiplexes. The studios can have their blockbusters and their box office
hits. The best filmmaking of the year can have the Oscars. These things can and
should live in harmony, but letting popularity dictate the Academy Awards just
to please the public and drive ratings is not only giving films perhaps
unworthy success when they already have plenty of it, but it’s also yet another
step back in recognizing the most innovative filmmaking out there.
The further you get from your goal just ensures that these artists fade into greater irrelevance.
If the public really wish to see their favourite blockbusters pick up awards, they have the People’s Choice Awards. That outlet already exists for them. The Oscars are for cinematic excellence, and for the sake of the art form itself, they simply must stay that way.
This goes back to
understanding why the rating dropped
in the first place. As I said, it has nothing to do with the above. It has
nothing to do with the ceremony not appeasing the public. I can assure you that
the millions of people out there who didn’t care about the Oscars before…
still don’t care.
No-one is sitting at home,
with zero interest in the awards and only a passive interest in filmmaking,
seriously considering watching the ceremony because it’s three hours instead of
four, and you nominated ‘Black Panther’
for Best Picture.
There is one simple reason why
the ceremony isn’t the ratings hit it was years ago. The Academy Awards is now
a niche event.
The Oscars have spent years
awarding the greatest achievements in film. Years ago, there weren’t as many
films being made, and major Hollywood studios weren’t as adverse to original
ideas as they are now. Consequently, the films at the awards often correlated
with those that the public saw.
Times have changed. Hollywood
now prefers to capitalise on franchise filmmaking that is anything but inspired
or innovative, but instead makes a lot of cash. Talented artists are still out
there creating interesting things, and the Academy has still been honouring
them, it’s just that these things no longer go hand-in-hand, and subsequently
the Oscars have lost their mainstream appeal.
It’s all quite obvious, when you
think about it.
The Academy Awards is now a niche event for a niche audience, and there is nothing wrong with that. No-one who
hasn’t tuned in before is going to tune in now because of these changes. You
are simply at risk of losing the one audience you do have.
Any regular Oscars viewer will
tell you that they like it just the way it is. I know I speak for many others
when I say that I want the ceremony
to last four hours. I want as many
cinematic montages as you can throw me. I want
to see every winner give a speech (not cut off mid-sentence) and I want to see all the songs performed. What
I don’t want is endless skits and
‘jokes’ that waste time at the expense of everything the ceremony is supposed
to be about.
Anybody who doesn’t agree with
this is perhaps not the ‘film lover’ they once believed, and I’m fairly
confident that they’re never watching the Oscars, whatever you do to convince
them. They had no interest before and that likely hasn’t changed, but there are
plenty of people being drawn away by
your clear disrespect for the very craft you’re supposed to be honouring.
Film is a collaborative
medium, and while you clearly think very highly of the directors and actors,
these people are nothing without
their crew. You are diminishing the work of a great many artists, all of whom
played an equally significant part in what they created. To cut out these
awards, you are saying by default that some roles simply aren’t as important as
the others, and are not worthy of their time in the spotlight. To hold this
opinion is plainly ignorant.
Cinematography and editing, in
particular, are extremely vital parts of the process. They’re virtually major awards. They are two of the most
fundamental elements of cinema. To quote Guillermo del Toro, director of last
year’s Best Picture winner ‘The Shape of
Water’: ‘Cinematography and editing are at the very heart of our craft. They
are not inherited from a theatrical tradition or literary tradition. They are
cinema itself.’
Cinematography is the very
essence of cinema. It’s the first thing we see and feel, and editing is what
gives films their rhythm and tone. While it is inherently wrong to cut any awards from the broadcast, it’s
impossible to understand how you could have come to the conclusion that these two should be among the first to
go. If you can’t see their significance in the art of filmmaking, then you
shouldn’t be in charge of the Academy Awards.
If you’re still not convinced,
let me tell you this: you can make a film without actors, but it’s impossible
to make one without a cinematographer or an editor.
Even Alfonso Cuarón, one of
this year’s biggest contenders, has spoken on the subject: ‘In the history of
cinema, masterpieces have existed without sound, without color, without a
story, without actors and without music. No one single film has ever existed
without cinematography and without editing.’
You cannot consider yourself a
lover of film if you support relegating these awards to the commercials. It
shows a lack of respect for the work that these artists put in.
It’s also hypocritical to say
your mission is ‘to promote films to a worldwide audience’, while cutting out
the award for Best Cinematography, in a year in which three of the films
nominated are foreign.
Crazy as it seems, the problems
go even deeper than that. Imagine what this does to young people today who dream of one day becoming a filmmaker.
All you’re doing is discouraging anybody who wants to get into cinematography, editing,
makeup or hairstyling. Are you forgetting how inspiring it is for new
filmmakers to see short films winning awards?
Apparently, you’re also not
going to be airing all of the songs this year. It’s said that you’ll only be
showing the nominees from ‘Black Panther’
and ‘A Star is Born’, because
they were the most successful in the charts and have a greater outreach.
I feel like I’m repeating
myself, but the commercial success of a song simply does not matter. Songs are
nominated because of how they were used
within a dramatic context.
The only people who wanted a shorter Oscars are those who don’t like
them and never will, and yet it is their
views being prioritised over the celebration of film itself. Can you not see
how outrageous this all is?
If you’re really that
desperate to make the evening shorter,
there are plenty of things you could’ve done before cutting the awards
themselves. How about losing that hour you spend looking at dresses on the red
carpet? How about stopping all the jokes and skits?
Remember when Ellen DeGeneres
hosted? She was a pretty good host by all accounts, but let’s not forget all
the time she wasted. There was a whole segment in which everyone just started
randomly eating pizza.
How about Chris Rock? He sold
his daughters’ Girl Scout cookies during the ceremony.
What about the last two years
that Jimmy Kimmel has hosted? Do you remember that awkward moment in which he
brought a bunch of people in from a tour bus so that the celebrities could
‘interact with the norms’?
These things waste a great
deal of time and nobody cares about
any of it. Nobody wants skits at the Oscars and, more often than not, they’re
just awkward anyway. This is the Academy Awards, not Saturday Night Live. Do
away with all that and you might be surprised by the time you save. It’ll
probably be enough to hand out some more awards, don’t you think?
The situation is even worse
now that you apparently have no host whatsoever. How is it possible that you still don’t have time for these awards
when you’ve had no issue in the past despite all the time the hosts have
wasted?
The Oscars are defined as ‘a
set of awards for artistic and technical merit in the film industry,
recognizing excellence in cinematic achievements.’ The Academy should be
focusing solely on this objective, as opposed to moving further and further
away from it for the sake of pandering to an audience that honestly couldn’t
care less.
The Academy Awards are
supposed to give lesser known films a wider outreach, and honour those who
played a part in creating them. It’s the only time all year that people talk
about costume designers, production designers, cinematographers, editors, sound
editors, sound mixers, etc. It’s the one time these people are actually acknowledged for the great work they’ve
done.
The Oscars have always been
the one ceremony that represents nearly every member of the filmmaking process.
These people have worked tirelessly to get to this point. Let them have their
moment. You’re forgetting everything you’re supposed to represent just so that your show can end a few minutes sooner.
Stop trying to create a
ceremony for people who don’t respect what you’re celebrating. Stop trying to
attract an audience that does not exist, and focus on keeping the one that
does. How do you do this? You do this by getting back to your main priority:
celebrating the year’s finest filmmaking achievements. Nothing else matters.
I’ll leave you with a quote from Jason Reitman: ‘For every young person who might watch the Oscars and dream of one day being an editor or cinematographer or make-up artist, I hope you enjoy all the musical numbers.’