I Don’t Care If The World Collapses: Short Film Review. By Joe Muldoon.

Premiered at the Cleveland International Film Festival earlier this year, I Don’t Care If The World Collapses is the most recent short of Egypt’s Karim Shaaban (director) and Wael Hamdy (writer). A young and ambitious producer, Loubna (Salma Abu-Deif), arrives on a busy set for the shooting of an ice cream commercial.

Talking the ears off of the unbothered director (Ameer Salah Eldin) is the commercial’s enthusiastic main star, the elderly Mr. Farouk (Emad Rashad), who has decided to pursue his lifelong dream of becoming an actor.

Much to the irritation of the production manager (Emad T ayeb), the star answers his ever-ringing mobile phone, receiving word that his closest friend has just passed away. The distraught actor insists upon leaving the set immediately to visit his late friend, but the irate production manager has other plans. As is the nature of the film and television industry, wellbeing comes last.

I Don’t Care If The World Collapses now becomes a heartbreaking story of conflict between compassion and duty; Loubna is deeply sympathetic towards her starring man, but also recognises the money and expectations behind the project, something that must be completed to a strict, looming deadline – Abu-Deif’s performance is fantastic.

Rashad delivers a moving display as the wounded performer, a man forced to effectively choose between his friend and ice cream. And as the grieving actor makes his decision, the question remains: was it really worth it?

By Joe Muldoon.

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