AfrAId: Trailer Talk

First a robotic doll, then animatronics, and now a security home system. It seems that Blumhouse are running full speed when it comes to horror films about technology gone wrong, this time with ‘AFRAID’.

‘AFRAID’ stars John Cho (Searching) as his family are selected to test out a new home security system. Named AIA, the security system is said to be the most advanced one around, but things soon take a turn for the worst as AIA’s promise to protect the family goes to the extreme.

This trailer suffers from the same problem a lot of trailers do; it’s too long and feels like the entire film was shown in just two and a half minutes. There’s also no denying the fact that this just feels like a sequel or spin-off to the 2022 film ‘M3GAN’. This seems especially the case with the way AIA speaks and interacts with the family, including her actions; it feels very reminiscent of that film. 

But ‘AFRAID’ also doesn’t look scary; it looks like a parody film featuring unintentionally comedic scenes when the visuals are meant to scare. It’s another example of a film having an interesting concept but executing it badly.

‘AFRAID’ looks derivative of films like ‘M3GAN’ and ‘2001: A Space Odyssey’, and doesn’t seem scary at all, potentially adding to Blumhouse’s recent list of non-scary horror films. It is a shame since the concept is interesting and could easily tie into the ‘M3GAN’ universe, plus it has a great cast. But the trailer overstays its welcome with its runtime and looks more like a parody than anything else. I hope I’m proven wrong though. 

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