Downloads; Sales Surpass 100Million

Avengers: Endgame smashes records to become the fastest-selling digital download film of all time

This week, the Official Charts Company and British Association for Screen Entertainment (BASE) celebrate 100,000,000 digital downloads since Official Charts records began.

The Official Charts Company began tracking digital downloads of home entertainment titles in 2016, before launching the Official Film Chart in tandem with BASE in November 2018 – the world’s first weekly chart compiled using both physical and digital sales of films.

This week, UK digital download sales reached 100 million copies sold since Official Chart records began – a landmark moment for home entertainment as it adapts to the ever-changing media landscape. To date in 2021, over 8 million films have been bought on digital download in the UK alone.



Martin Talbot, Chief Executive of the Official Charts Company, said:

“Reaching 100m digital movie downloads is a huge milestone for the evolution of the video sector. Ownership of movie downloads was already growing rapidly before the beginning of 2020, but over the past 18 months it has genuinely surged. Film fans of all generations have embraced the convenience of instantly delivered, always available digital entertainment – and I have no doubt that it won’t be long before we are celebrating the 200 million landmark.”

Liz Bales, Chief Executive of the British Association for Screen Entertainment (BASE), said:

“This is a huge moment of celebration for the Home Entertainment category as it shows just how much audiences have embraced the freshest ways to grow their film library, with a number that translates to around five film downloads per household in the UK. It’s also so exciting to see digital formats snapping at the heels of the nation’s long held favourite, the DVD, and sister premium formats Blu-ray and 4K UHD. Today’s news, coupled with the billions of physical film sales since the inceptions of those formats, continue to demonstrate just how much audiences love watching their favourite films at home as well as in cinemas”.

To celebrate this remarkable milestone, we’re taking a look at the Top 10 biggest films on digital download since records began and it’s blockbusting family sing-a-longs that have the nation adding to their online shopping baskets.

The Greatest Showman tops the list with 1.1 million digital download sales since its release in 2018. It was the first film to ever reach 500,000 Download & Keep sales, and is now confirmed to be the first – and only – film to surpass the one million mark on the format.

Ever since the film’s release its success has continued to make headlines across both the Official Albums Chart and the Official Film Chart, including a return to the Official Film Chart Top 10 in February – marking Top 10 success across four different years. In total The Greatest Showman has notched up over two years in the Top 40, with 126 non-consecutive weeks in the chart – more than any other film.

At Number 2 is Queen biopic Bohemian Rhapsody, followed closely behind by Avengers: Endgame – which became the fastest-selling digital film of all time after selling over 335,000 digital downloads in its first week back in 2019. Its predecessor Avengers: Infinity War storms in at Number 4.

Musical films appear to be among the most popular with the UK public, with five of the Top 10 musically influenced: family favourites Moana (5), Frozen 2 (6) and Trolls (7) all make their appearance in the top tier.

Action, adventure and sci-fi sequels are also among the UK’s favourite genre on digital, as the first ever Official Film Chart Number 1Jurassic World: Fallen Kingdom, and Star Wars VII: The Force Awakens land at Number 8 and 9 respectively. 2000 Dr Seuss adaptation The Grinch starring Jim Carrey rounds off the chart at Number 10.

The UK’s Official Top 10 biggest films on digital download

PosTitle
1THE GREATEST SHOWMAN
2BOHEMIAN RHAPSODY
3AVENGERS – ENDGAME
4AVENGERS – INFINITY WAR
5MOANA
6FROZEN 2
7TROLLS
8JURASSIC WORLD – FALLEN KINGDOM
9STAR WARS VII – THE FORCE AWAKENS
10THE GRINCH (2000)

© Official Charts Company 2021

The Top 10 biggest films on digital download since Official Chart records began in 2016.


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Alton loves film. He is founder and Editor In Chief of BRWC.  Some of the films he loves are Rear Window, Superman 2, The Man With The Two Brains, Clockwise, Eternal Sunshine Of The Spotless Mind, Trading Places, Stir Crazy and Punch-Drunk Love.

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