There aren’t many TV chefs as recognisable for their on screen style as they are for their signature dishes, but Gizzi Erskine is one celebrity chef who breaks the mould in more ways than one.

Often looking more like she’s dashing off to an awards ceremony than whipping up a batch of cookies at home, she embraces a vintage pin-up look. A signature look is a brilliant way to build a brand and Gizzi has certainly done that – she’s instantly recognisable as the entertainment world’s most glamorous foodie – so how does she do it?

“ I love a bath,” she says, “And if I am putting my hair up it’s better if it’s a bit dirty, so I won’t wash it. I backcomb and make a big bird’s nest of a hairdo. Then I pull it into place with hair pins and smooth it over. People think it takes a long time, but five minutes is standard.”

“I have a few go-to outfits I dress up or down in. One of my favourite dresses is black velvet and semi-fitted with three-quarter sleeves. It’s from the 80s, but looks 60s, and I’ve added a vintage white lace crochet bib. I bought it for pennies in Beyond Retro 10 years ago and the bib was £3 on eBay.”

So there you have it, apparently the secret to looking like a domestic goddess is dirty hair and second-hand clothes – it just goes to show that it’s all about how you wear it!

If you’d like to book Gizzi to appear at your next event or endorse a product or service, get in touch with her booking agent at MN2S.

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