Blair Witch / The Woods
The Blair Witch Project will always hold a special place in the history of horror cinema and in the hearts of its fans, and so when Lionsgate acquired the rights to the sequel they knew that keeping the film’s status as ‘in development’ a secret until it was ready to show to the world was key. That’s why they disguised the film as a totally new and stand-alone horror film called The Woods until the film debuted to unsuspecting horror fans at Comic Con. The reaction and announcement became monumental, with the artwork outside the screening even being changed whilst the film was playing, so that “Blair Witch” was displayed loud and proud to the buzzing crowds exiting the screens.
