Deadpool Delivers Best February Open For IMAX In The UK

film reviews | movies | features | BRWC Deadpool Delivers Best February Open For IMAX In The UK

Deadpool grossed £1.45 million in UK IMAX theatres, the best ever result for a film releasing in February and the best opening weekend for a 15 or 18 certificate film in the country.

Deadpool also now stands as the fifth biggest IMAX UK opening weekend ever and the second biggest opening for 20th Century Fox in the market.

Deadpool also set both domestic and international IMAX records for February, grossing $18.6 million in four days on 374 IMAX domestic screens, with $8.9 million (same period) from 232 international sites.

Individual overseas highlights for Deadpool in IMAX included such markets as Hong Kong, which delivered a stellar per-screen average of $144,000 on four screens through Sunday, Taiwan and the U.K. Other noteworthy territories included France, Singapore and the Netherlands.

“We tip our hat big time to our partners at Fox, director Tim Miller and the whole Deadpool team for crafting such a hugely innovative and entertaining movie-going experience and for executing one of the most successful and creative theatrical campaigns in recent memory,” said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. “We are excited to have been a part of this record-setting global opening, and we look forward to continued shared success with Fox on a worldwide scale in 2016.”

The IMAX® release of Deadpool is shown in its digitally re-mastered format, which includes the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

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Alton loves film. He is founder and Editor In Chief of BRWC.  Some of the films he loves are Rear Window, Superman 2, The Man With The Two Brains, Clockwise, Eternal Sunshine Of The Spotless Mind, Trading Places, Stir Crazy and Punch-Drunk Love.



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