With everything from Ice Cream to social Change; A Dream Preferred follows the Taharka Bros ice Cream company as they battle for the success of their crowdfunding campaign and challenge stereotypes of young black business owners in Baltimore.
Directors Rachel Grady and Heidi Ewing have taken us behind the scenes of this campaign with a combination of interviews and storytelling intertwined with some beautiful shots of downtown Baltimore. It’s a really heartfelt piece with bags of enthusiasm from those involved and is clearly a project of love for Ewing and Grady. Luckily it avoids the pitfall of simply becoming an ad campaign and is beautiful portrait of the people and the message and not simply a discussion of economics and success.
Whilst incredibly well-paced, avoiding both boredom and repetition, I frankly think this film could have done with an extra 5 minutes. I felt let down with the sudden and unexpected conclusion, giving little insight into what happened at the close of the campaign, other than a short scene of the new van cruising the streets of Baltimore. After getting too ingrained in the lives of these people in such a short space of time, it would have been nice to see the fruits of their labour long term instead of the sudden celebration and abrupt end.
A Dream Preferred is a fantastic short and a great documentary. If you’ve got 20 minutes to spare I thoroughly recommend watching it!
Follow the link to see A Dream Preferred on online, or see below!
https://vimeo.com/127608534
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