The world of mobile sports betting is becoming big business so in true Geek in City Style we thought we’d see what all the buzz is about with our own test run. Now, while we’re not exactly sharpshooters when it comes to picking winners in the sporting arena, we’re certainly no dummies when it comes to scrolling our way through a mobile app. So, while we might not have made our fortune using the Betfair sports betting app, we did find a great new way to take a punt.
Our take on what makes the Betfair sports betting app great:
Efficiency: One of the most important aspects of sports betting is speed and the faster you can place a wager the more chance you have of making a profit. The sports betting app from Betfair certainly ticks this box as it reduces a number of time-consuming processes. Indeed, on top of quick links to all the day’s top bets and collapsible tables for all sports, the software is designed to be intelligent and remember a user’s preferences to help increase their overall efficiency.
Design: The thing we liked the most about the app’s design it that it looked very similar to the company’s desktop site. Recognition breeds trust and trust results in a more entertaining experience for the user. Whether it’s a game, a utility or a gambling app, everyone wants to feel comfortable and have a kinaesthetic awareness of how to use it. Betfair has achieved this by mimicking the colour scheme and menu designed seen on its main site.
Simplicity: Along the same lines as the intuitive design, Betfair’s sports betting app is as simple to use as possible. Although the structure has been kept the same, the portable platform doesn’t bear the same fatty traits as the desktop site. This means less fancy images, fewer flashing ads and a greater focus on concise tables of data.
Safety: Mobile betting apps are made safer for two reasons: user protection and internal security. On top of the necessary software protocols you’d normally expect from a high quality website, mobile apps are protected by user passwords for the mobile device itself and for the app. Thus, it’s more difficult for a punter’s account to be infiltrated than an online account.
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