One London pub has been particularly inspired by the long-lost pals determination to complete their much fabled pub-crawl. The King and Queen pub in London’s Fitzrovia area have partnered up with Universal Pictures (UK) on a new advertising initiative for the film, which should serve as a spot of encouragement for their customers to keep at it.

It’s a first in movie advertising, and the film’s ringleader Gary King (Simon Pegg; Paul, Shaun of the Dead) will have his words of wisdom handily displayed where flagging punters need them most – at the bottom of their glass.

CJ Lewis, manager of The King and Queen commented: “Universal Pictures (UK) approached us to try out a new way to advertise on the bottom of glasses in the pub, where the message can’t be missed, and after seeing the character’s in The World’s End’s commitment to their pub crawl, we thought why not! It’s nice to be able to offer a bit of the determination we saw in the movie to our customers, in case they need a little extra encouragement on their night out. Although of course we do ask that they enjoy their alcohol responsibly! We’re looking at using the ads with all our drinks, so anyone that isn’t hitting the pints of beer will be able to enjoy the message too.”

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