“And so it was decreed that each year, the various districts of Panem would offer up in tribute, one young man and woman to fight to the death in a pageant of honor, courage and sacrifice.”
Tonight, we are those tributes.
We meet Pete under the cold night sky, the 10 of us all in the dark about what our trainer had planned for us. He leads and we follow, running through subways and down side streets, pausing to use buildings, walls and steps as obstacles and challenges before sprinting up a spiral stair to the top of the Southbank centre. This, the final session in Fitness Playground’s Hunger Games inspired workouts, is combat training.
We spent the hour with the glowing London Eye behind and the twinkling capitol skyline before us as Dylan and Pete took us through boxing technique, practise sparring and other training regimens. With the premier of the sequel to last year’s blockbuster on the horizon, The Hunger Games: Catching Fire has stepped out of conventional advertising and into the world of immersive campaigning.
Films have become more than just a 2 hour spectacle in a cinema. With live performances of movie scores (such as Rob Da Bank on King Kong) to full experience immersion (The Walking Dead’s No Safe Haven Halloween Maze) the world of cinema has stepped out of the screen to become part of ours. It shows that when you invest in a story and are rewarded by it, you’re willing to follow it wherever it leads, even if it’s outside your normal lifestyle.
Aside from a great physical experience, the Hunger Games Workout triggered something in my mind; I suddenly became competitive. I’d trained with my other tributes and now I can think of nothing else but beating them. We work as teams to beat the others, then descend into one on one combat to strike the most successful hits against our opponents. In no time at all, I’ve become a true tribute – and I love it.
The Hunger Games: Catching Fire is released in the UK on the 21st November 2013 and premiers on Tuesday. Fitness Playground are continuing their themed sessions and will help you to Train Like A “Tribute” starting 19th November – for more information go to www.fitnessplayground.co.uk
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