Iris Goes To Bed With So So Gay!

2nd March 2012

The Iris Prize Festival is proud to announce that they have officially entered into a formal partnership with So So Gay, the popular gay web lifestyle magazine. The sponsorship deal will initially cover the 2012 festival and see a closer relationship develop between the two organisations.

“I’m delighted that Iris and So So Gay have decided to take this important step. Our relationship has developed very organically, starting two years ago when Harry Clayton-Wright attended the 2010 festival and ended up writing a jolly review of his experiences in Cardiff. This was followed in 2011 by James Waygood attending the festival and the coverage before, during and after the festival was substantial, insightful and entertaining. It feels quite natural to me that we should now be looking at consummating the relationship in this way,” said Berwyn Rowlands from the Iris Prize.

“We are excited to be able to support the Iris Prize Festival. We believe that Iris is an amazing event which more people should know about. This is where we are able to help Iris by spreading the word to our film savvy readership. Our coverage of the 2012 festival will be extensive and we hope to encourage more of our readers to join So So Gay in Cardiff this October,” said Ade Bradley, Editor in Chief of So So Gay.

The sponsorship agreement will be rolled out over the coming months and will include joint branding opportunities, joint marketing events in London and Cardiff and a special So So Gay competition to win a VIP Pass to the 2012 Festival which will include accommodation at the Park Inn Cardiff City the official Iris Prize Hotel and tickets to the Awards Show and Lunch!

“It will be great for Iris to have the support of So So Gay to build her audience in the UK and beyond and at the same time it’s great that So So Gay reach out beyond the traditional London scene,” added Berwyn.

Facebook

Google

Twitter

We hope you're enjoying BRWC. You should check us out on our social channels, subscribe to our newsletter, and tell your friends. BRWC is short for battleroyalewithcheese.