Relativity Media has acquired Overture Films’ distribution and marketing operation from Starz LLC in a move that transforms Relativity into a full-fledged studio.
Two-thirds of Overture’s staff “or 45 employees” will make the move to Relativity, including top execs Peter Adee and Kyle Davies. They will retain their titles, with Adee serving as Relativity prexy of marketing, distribution and new media, and Kyle, exec VP of theatrical distribution.
Move comes not long after Relativity struck a lucrative pay TV deal with Netflix.
This means that the company behind Salt and many more films is now a full-fledged studio
More details here, thanks to the lovely Victoria.
© BRWC 2010.
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