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The Trailer For Avatar

You seen the trailer over and over I’m sure. What did you think then? Leave a comment.

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2 Comments

  • In an early article on ‘Avatar’ there was the mention of photo-real effects work, and on the strength of this trailer I have to say that I’m just not convinced. Now, this is a double-edged comment, on the one hand I think that the fantasy aspects of this trailer bare a strong resemblence to both ‘Halo’ and ‘Arthur and the Minimoys’, and my interest in this film remains solely in Cameron as a narrative film-maker; he is man who knows how to tell stories well, and that has always been the compelling factor of his output, the effects have always been moot to me and will – in any film – always be moot.

    All this talk of revolution in film-making feels very dangerous from a marketing point of view, I can’t help but think people will be cynical of this trailer because it is obviously CG, but that is to miss Cameron’s intention I think. When I first heard about Avatar, years and years ago, I always thought its intention – effects wise – was to create a perfect CG human replica, an artifical actor that would fool an audience. Unless Sam Worthington is the biggest in-joke in Hollywood history I don’t think this was the idea, and a misinterpretation on my part.

    So, in the end, Avatar is going to be your normal everyday effects movie, but with a film-maker with the story-telling skill of Cameron at the helm it has the chance to be an excellent marriage of contemporary cutting-edge effects work and strong narrative. But, ultimately, a computer effect is a computer effect, and I am still yet to see evidence that it has the capability to create a creature that can trick me and I shall stand by the intelligent combination of physical and CG to be the most sensory satisfying way to approach the creation of imagined realities in cinema.

  • I’m going in with an open mind; Cameron’s never failed me, not even with Titanic. I like the look of it. It feels a bit dated in concept. Twitternerds are calling it Ferngully, but I’m cool with that as long as Cameron keeps the strong stories he’s known for.

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