The Luxury Lifestyle Of 007

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The Luxury Lifestyle Of 007

Ever since 1962, the James Bond franchise has been seen as the epitome of British elegance, class and style. Since then, many actors have used the 007 status on screen, from Sean Connery to Daniel Craig. With twenty four films currently released, Goldfinger, Casino Royale, and The Man With The Golden Gun, are just some of the top James Bond movies in the popular film franchise. No matter what mission Bond is on, there are always a fabulous range of fast cars, statement wristwatches, and sharp suits that he is associated with.

The aspirational lifestyle of the world’s most famous fictional spy can be emulated in real life too, thanks to the variety of luxury brands associated with 007 on screen. Here are just some of the big name brands that have famously appeared alongside Bond and effortlessly evoke the relationship between the sophisticated spy and his luxurious fine taste.



Statement 007 Watches: Rolex & Omega

007 is always associated with the latest gadgets and his wristwear is all part of this symbiotic balance of cutting edge technology and timeless elegance. Rolex is just one of the luxury watch brands to appear in the franchise and has been worn by Roger Moore’s Bond in The Man With The Golden Gun and Live and Let Die. Rolex also appears later on down the line in The Living Daylights, worn by Timothy Dalton. Following on with the luxurious style of Rolex, Omega is also a popular choice for the spy too. Pierce Brosnan’s Bond can be seen sporting an Omega timepiece in The World is Not Enough and in both Tomorrow Never Dies and Die Another Day.

But these watches are more than just accessories in the 007 world. Bond’s Rolex in Dr No doubles as a geiger counter and acts as a bullet deflecting magnet in Live and Let Die. The watches of 007 are not just about style, they also capture the imagination, making them a desirable and fashionable way to emulate the world’s most fashion-forward spy.

Fast Cars: Aston Martin, BMW, Mercedes-Benz

Just like his watches, the cars that Bond drives are no ordinary vehicles. Aston Martin, Bentley and Rolls Royce are all famous car brands that have aligned themselves with the Bond franchise. With luxury car brands featuring in almost every Bond film, it is clear that 007 and top of the range motors go hand in hand. The Aston Martin is most closely associated with the Sean Connery era of Bond. In fact, the British firm reported that over the years the sale of their cars has seen a huge boost from its popular association with the suave and sophisticated spy.

Other car companies such as Land Rover, BMW and Mercedes-Benz have also at one time or another had 007 behind the wheel. Some of the fastest cars in James Bond Movies have included the BMW Z3, the Toyota 2000GT Convertible, and the Aston Martin DB5. In Daniel Craig’s first outing in Casino Royale, Bond drove an Aston Martin DBS, that he later smashed to pieces in an attempt to swerve out of the way of Vesper Lynd.

Classy Drinks: Smirnoff, Absolut, Bollinger & Heineken

The alcoholic beverages that Bond orders in a lot of the films has helped to promote popular drinks brands for years now. For his classic vodka martini order, both Smirnoff and Absolut have appeared on screen. We all know how 007 enjoys his martini, “shaken, not stirred” right? But it’s not the only drink that Bond enjoys throughout the film franchise.

Alongside his favourite martini tipple, Bond is also partial to a glass of champagne too. Big name brand Bollinger appears in a number of different Bond films, including Live and Let Die and The World is Not Enough. Daniel Craig’s Bond also has a penchant for a Heineken or two, adding to his more accessible portrayal of the debonair spy.

Sharp Fashion: Tom Ford, Crockett & Jones, Barbour, Fred Perry

When Bond is at a casino, he’s usually always dressed to impress with a sharp tuxedo or stylish dinner jacket, which is likely a bit more effort than most people go to when firing up their mobile to play games online at Pink Casino. Roulette, blackjack, and baccarat are just some table games he might play in the films, usually for eye-wateringly high stakes. Arguably one of the most fashionable men in fiction and film, 007 is always immaculately dressed whether he is at the poker table, fighting henchmen, or taking a day off.

Luxury fashion houses such as Tom Ford, Yves Saint Laurent, Christian Dior and Armani have all been suiting up James Bond for decades. Bond has also worn classic clothing, accessories, and outerwear, from brands such as Barbour, Gucci, and Fred Perry too. For Daniel Craig’s Bond, Tom Ford designed suits for the character for films like Skyfall and Quantum of Solace. Tom Ford has also worked on the tailoring for the next Bond film, No Time To Die. However, with yet another postponement that leaves Bond 25 pushed back again to spring 2021, fans will have to wait a bit longer to see just what stylish fashion Tom Ford has created for 007 this time.  dpri


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Alton loves film. He is founder and Editor In Chief of BRWC.  Some of the films he loves are Rear Window, Superman 2, The Man With The Two Brains, Clockwise, Eternal Sunshine Of The Spotless Mind, Trading Places, Stir Crazy and Punch-Drunk Love.

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