The EAST END FILM FESTIVAL (EEFF) is set to return to east London this summer. The festival’s 14th edition runs 1-12 July, with industry sessions MIND THE GAP running 29 June – 1 July. The festival promises to have its biggest ever feature line-up.
Joining Festival Director Alison Poltock and the team is EDDIE BERG as Associate Director. Eddie was formerly the BFI’s Director of Partnerships and prior to that was Director of BFI Southbank, leading the transformation of the former National Film Theatre site. He’ll be helping the EEFF develop its future strategy and resources and has already brokered EEFF’s first major sponsorship and partnership deal with new Principal Partner UEL (University of East London).
“The EEFF is now a major UK platform for audiences to discover the best new and emerging filmmakers from around the world,” says Eddie Berg. “Its location in London’s creative heartland gives the festival a distinct character and flavour, and over the next few years we plan to make the festival even more ambitious and inspiring by creating a deeper focus in key areas and by extending its activities in new and exciting ways. It’s great to be able to help something so strong and rooted become an even more essential part of the cultural life of London.”
The festival’s award system is a vital part of its mission to discover, debate and develop new voices in cinema. The top award is reserved for the most outstanding film from a first- or second-time director. NOAZ DESHE won in 2014 for his outstanding debut feature White Shadow, and as in previous years he returns in 2015 as Director-in-Residence. He heads up this years feature jury and, in a radical departure from the usual country focus, has co-curated a special festival selection under the moniker Deprogrammed. Joining Noaz Deshe on the Best Film EEFF 2015 jury are Scottish novelist and playwright IRVINE WELSH, British screenwriter, film director and former actress AMMA ASANTE, film director, musician and sculptor VIV ALBERTINE, and British director and writer ROSS CLARKE whose feature debut Dermaphoria starring Joseph Morgan and Ron Perlman opened EEFF in 2014.
Other awards include the Accession Award, focusing on a different cinematic skill set each year. This year is the turn of Soundtrack/Sound Design, with the winner to be chosen by English singer and songwriter FRANK TURNER. New in 2015, the Rising Star Award will go to the best short film at EEFF’s partner youth festival Cutting East in association with MMBF.
** The full East End Film Festival programme will be announced on Tuesday 26 May. www.eastendfilmfestival.com **
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