Being Nice

6th November 2014

From Carsick Pictures and award-winning commercials director Andrew Blackburn, comes a touching and authentic British comedy drama set in the world of advertising. Don’t miss Being Nice, when it is released on VOD (video on demand) platform VHX.tv on 14^th November.

Being Nice is the feature film debut of writer/director Andrew Blackburn and tells the story of Jen (Jessica Francis in her feature debut), an aspiring artist in her early 20s who, fresh out of university, begrudgingly takes a job in advertising. We follow Jen as, much to her surprise, she begins to enjoy working life and her rebellious nature causes her to connect with a romantically disillusioned colleague played by Alex Warren (Powder Room, Being Human).

The cast of Being Nice also includes Jackie Howe (Line of Duty, Come On Eileen) and Nicola Hollinshead (Filth: The Mary Whitehouse Story, Boys from the Blackstuff), with support from Dan Cohen (My Mad Fat Diary, The Last Weekend), Matt Jamie (Scott & Bailey) and Tommy Vine (Top Boy, A Touch of Cloth).

Being Nice was filmed on location in and around the offices of London advertising agency Grey London. Filmed in sequence over 17 days, writer/director Andrew Blackburn was keen to draw upon his own experiences of starting out in the creative industry, writing a tightly structured and emotionally charged script and asking the actors to improvise all the dialogue on set:

“I wanted to make a film which, at its core, is about relationships and growing up and it was important to me that Being Nice felt authentic; allowing the actors to improvise was an important part of this. I wanted the audience to feel that they’re in the moment, experiencing it with the characters while still creating an engaging story.”

Viewers will be able to stream or download the film for only $5.99 / £3.75. Pre-order Being Nice here: www.beingnicemovie.com

BEING NICE – Feature Film Trailer UK 2014 from Andy Blackburn on Vimeo.

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