Brand New-U Begins Shooting

5th April 2013

Brand New-U has began principal photography and will shoot for four weeks in London and Dublin. Brand New-Uis a UK-Irish–Netherlands co-production, written and directed by Simon Pummell (Shock Head Soul, Bodysong) and produced by Janine Marmot (No Greater Love, Bodysong). The film stars Lachlan Nieboer (Suspension of Disbelief, Cross of Honour) and Nora-Jane Noone (The Descent, The Magdalene Sisters). Peter Greenaway’s regular collaborator Reinier van Brummelen is the Director of Photography.

Brand New-U is produced by Janine Marmot (Hot Property Films) in co production with Conor Barry and John Keville (SP Film) and Reinier Selen (Rinkel Film) in association with Keith Griffiths’ Illuminations Films (Berberian Sound Studio, Uncle Boonmee) and Finite Films. The film is financed by the BFI Film Fund, the Irish Film Board, the Netherlands Film Fund and Finite Films. International sales will be handled by The Match Factory.

Brand New-Uis a psychological thriller and obsessive love story, a film stripped down and re-arranged into the looping logic of a nightmare.

Imagine discovering you’re not unique, other versions of yourself – IDENTICALS – are hunting you down and only the strongest will survive. Brand New-U is a film about a man – SLATER – who must kill his old selves to create himself anew and his search for NADIA, the woman he loves.

The Brand New-U transmedia project traverses a range of media – feature film, urban projection, geo-specific augmented reality, and online media – to bring a distinctive fictional image-world to contemporary audiences.

Simon Pummell’s work with moving images across multiple platforms has won him international recognition, including numerous awards, and film festival career retrospectives. His projects exploring the boundaries of cinematic forms include: feature film, animation film, artists’ television, and large-scale projection in the gallery and live theatre. He is best known for the feature documentary Bodysong that won a BAFTA and a BIFA among other awards. His most recent film Shock Head Soul premiered at the 68th Venice Film Festival 2011, the associated gallery installation ‘The Sputnik Effect’ was shown at TENT Gallery Rotterdam during the IFFR 2012. In 2005/6 he was a NESTA UK Dream Time Research Fellow. In 2008/9 he continued his research as a Harvard University Film Study Centre Fellow. He is currently Research Professor and Director of the Media Design & Communication Programme, Piet Zwart Institute, WdKA, Rotterdam University.

“I’m really excited to be starting this mind bending and ground breaking film and I’m incredibly grateful for the support of the BFI, Irish Film Board, the Netherlands Film Fund and Finite Films and look forward to working with The Match Factory”. – Janine Marmot

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