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Filming has begun on an Alan Partridge movie scheduled for a summer 2013 cinema release.

The mayor of Sheringham, Norfolk, confirmed that the seaside town would be the setting for a number of scenes in the film.

“The secretary of the chamber of trade and I have been talking to a film production company which will be coming to Sheringham to film a short sequence of an international movie starring Steve Coogan as Alan Partridge,” he said.

“The film crew will spend two days on Cromer Pier before spending one afternoon in Sheringham. They will be with us on Wednesday, February 27, which means Station Approach, Station Road and Church Street will be closed to traffic between 12 and 5pm.

“The crew will set up camp in Station car park. All shops will remain open for pedestrians as normal. They want a busy high street appearance for the film. Debbie Thompson [from Sheringham Little Theatre] has organised 50 acting extras who will earn good money over three days.”

It has also emerged that The Alan Partridge Movie will feature a large-scale car chase scene, in which Coogan’s fictional presenter is tailed by a convoy of police cars and ambulances, from Norwich to Cromer.

“It is quite an intricate sequence,” said producer Kevin Loader. “We are having a lot of fun. It is hard work but we are very pleased with how funny it is. There are a lot of laughs on set.”

Alan Partridge co-creator Armando Iannucci previously confirmed that the film’s plot will involve the character doing battle with a media giant after his radio station North Norfolk Digital is taken over by the corporation.

The Alan Partridge Movie, which began shooting in January, is expected to arrive in cinemas around August.

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