Live East Die Young

22nd September 2012

Finnish Director Laura Hyppönen’s gritty East London debut film Live East Die Young has received a nomination for best UK feature film at this year’s Raindance Film Festival in London.

The film will hold its world premiere at the festival on the 4th October, shortly followed by French premiere at the Dinard British Film Festival where the film has been nominated for the festival’s Grand Jury prize, the Golden Hitchcock.

Shot on a shoestring budget and featuring a distinctive soundtrack from the indie underground wave (featuring cult bands Bo Ningen, Feral AKA MC Kinky and many others), Live East Die Young is a raw look at the lives of model Emma and her best friend, hairdresser Max, as they descend ever-deeper into a destructive world of parties, lies, sex and drugs. Shot entirely at authentic East London locations, from artist warehouses to club basements, the film offers a voyeuristic, dogma-esque look into their substance-fuelled lifestyle. The film also stars newcomers Zoë Grisedale and James ‘Jeanette’ Main, best known for his involvement with notorious real-life East London party collective, Boombox.

LIVE EAST DIE YOUNG TRAILER from Live East Die Young on Vimeo.

Hyppönen, who has been living in the UK for 11 years, produced, wrote and directed the film. She says: “It’s great that an edgy independent no-budget film like Live East Die Young has been recognised among recent UK successes like ‘Ill Manors’ and ‘Shadow Dancer’. The project has been a labour of love, made without any support from film funds. We are really excited to see how the audience will respond!”

The film is sold internationally by Paris-based Reel Suspects. Matteo Lovadina, CEO, who handpicked the project from Cannes during the Marche du Film, says: “I am pleased to work as the international sales agent for Live East Die Young. The film’s roughness and documentary look made me feel immediately inside the story. It’s a crossover film that can fit equally well into niches and attract the general public. The Raindance world premiere and Dinard competition selection are a confirmation of the film’s potential.”

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