To meet the demands of its ever-expanding fan base throughout the EU, HBO Global Li- censing, the licensing arm of HBO®, the US premium television programming channel behind international hits including Game of Thrones®, True Blood®, GirlsSM, Boardwalk Empire®, Sex and the City® and The Sopranos®, has announced that its official licensed products are now available throughout all of Europe via the newly launched HBO Shop (www.hboshopeu.com). Previously available only to fans in the UK and limited territories in western Europe, Karlsruhe-based asknet has come aboard to manage the e-commerce en- gine and operations for the expanded site.

“Our extensive global fan base is growing rapidly, and we are excited to be able to expand our offerings to meet the needs and expectations of our European fans who are thirsting for new ways to engage with their favourite programming,” said Diana Pessin, Director of Mar- keting and E-commerce, HBO Global Licensing. “As our programming continues to reach new audiences, the HBO Shop is now able to provide all of our essential products to com- plete the fan experience.”

The HBO Shop features branded merchandise including apparel, jewelry, glassware, games, and premium collectables from all of HBO’s acclaimed series, including fan favorites such as the Funko Pop! Vinyl figures of popular Game of Thrones characters and the seductive True Blood fragrance Forsaken. Over the past several years, the Shop has experienced rapid growth across several European markets, including the UK and Ireland, as well as increasing demand for product from fans across the continent. In its new format, the Shop provides services in local languages and acceptance of local currencies via the most popular payment methods, making it far easier for European fans to purchase goods from their favourite HBO shows.