Julie Hauptmann is a lifestyle blogger based in Orange County, California. Today we had the pleasure of chatting with her! By Eleanor Klein.
How did you get into blogging?
I have been always passionate about capturing special moments even when I was young. I started documenting and sharing my lifestyle, outfits, and travels over the internet as early as 2011. It started with a famous app called “Friendster” which became popular in Asian countries, particularly the Philippines where I grew up. At that time, everyone was only sharing their photos with their friends and relatives.
Then, Friendster slowly faded away, when Facebook had launched its website and took over the social media world. I switched to Facebook and continue posting my lifestyle photos until Instagram was released. On Instagram, I started to focus more on sharing photos of my bag collection styling them with different outfits for every destination. I became more active on social media after I quit my full-time job at a CPA firm. I launched my blog in 2018 when I gained some amount of audience and brand collaborations.
What has been your favorite brand to work with and why?
Revolve – I love their amazing clothes. Their collection fits my style and just happy to be one of their ambassadors. They have the outfits that I need to incorporate into my lifestyle content, from workout, formal, dressy, and casual looks.
What advice would you give to someone aspiring to be a blogger?
Find your niche, be consistent, be authentic and post high-quality photos.
What advice would you give to a brand looking to hire influencers?
Work with micro-influencers not only with the big names. Micro-influencers have stronger and established relationships with their audience. Start paying for posts and defer from gifting. Digital creators or influencers work hard and long hours to come up with good content, and you should value their time and effort.
A lot of people hate influencers, what kind of feedback do you get from the industry?
Really? Maybe because some influencers want everything literally for free even their hair cut and nails. I do not fall into that category.
Where do you see yourself in five years’ time?
Retired! With 8 homes from different countries, we have a total of 6 right now. Traveling the world and mingling with locals and diving deep into different cultures and documenting our journey via my social media platforms like YouTube, blog, and most likely write a book.
You can follow Julie on Instagram https://www.instagram.com/jules_cali/
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