Interview: James Warwick, Entrepreneur

23rd June 2020

By Eleanor Klein. We had the pleasure of chatting with British entrepreneur James Warwick today…

How did you get into the vodka business?

I used to work in financial advisory and investments in Warsaw, I had always dreamed of running my own bar, so one day I decided to take the risk and do this.

After a successful launch and initial few months I was approached to sell my shares in the venue. The offer was great so I agreed to do this, after a short time off travelling i decided to invest into starting fb my own premium vodka brand; Illuminati Vodka.

The brand has been really successful since launch, I was selling in the best venues in Warsaw, replacing the likes of Belvedere and Grey Goose.

What are your plans for the future with the brand?

Since the coronavirus crisis I have made the decision to relaunch the brand into much more lucrative markets, but keeping it as an ultra exclusive brand. I am about to launch Elite private parties hosted by Illuminati Vodka in Marbella, New York and Miami. I am also working on a new line of vodka and a range of energy drinks, including a pre mixed vodka energy drink.

You are very into fitness, how does this go alongside owning a vodka brand and hosting events?

I actually drink very rarely these days, I do believe in moderation so I will workout and diet a lot, and then let myself have fun on special occasions. I find you value your free time more when you have a disciplined structure, and maintaining this balance is key to productivity and success

How often do you work out?

I work out 6 days a week, with a mixture of weightlifting and cardio.

What is your diet like?

At the moment because it is summer I eat very clean with a structured diet plan, i have a cheat meal once a week. When I am not trying to keep my fat as low then i am eating a cheat meal every other day or sometimes more! Again life is about moderation and letting yourself appreciate things.

Thanks James Warwick.

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