In the run up to the release of Rio 2, Jemaine Clement (with the assistance of an animatronic bird) shocked and scared passers by in Kew Gardens  – visit the link to see for yourself! https://www.youtube.com/watch?v=nYceMm2eNQ4&feature=youtu.be

It shows another innovation in the promotion of movies as studios explore the culture of cinema.
Can you think of any other great and original advertising campaigns for films from the past 10 years or so?

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